How to remove ads from Google TV

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To remove ads from Google TV, start with apps-only mode, then add a third-party launcher or disable the promo and tracking packages over adb. No single setting removes everything. This guide compares the four methods, shows what the lists for Google TV sets switch off, and explains the one mistake that can leave a TV stuck restarting.

Four ways to remove ads from Google TV

Each method removes a different layer. The table is a summary of what reviewers and the open-source lists report, not a lab test.

MethodEffortWhat it doesLimit
Apps-only modeSeconds, on the TVHides most recommendationsReduces ads, does not remove all of them
Private DNS or router blockingMinutes, one network settingBlocks listed ad and tracking domainsDoes not remove YouTube ads; addresses differ on Google TV
Third-party launcher (Projectivy, AT4K, Kyu)Minutes, from the TVReplaces the home screen with an ad-free oneBackground services keep running; Projectivy Premium is $7
Disable packages over adbAbout 15 minutes, with a computerSwitches off promo, tracking and demo packagesNeeds a list for your model and care with the keep list

Sources: Galaxus and Android Authority reviews of Projectivy, PCWorld on AT4K and Kyu, and the CleanYourTV project notes.

What the lists for 104 Google TV sets disable

Among the model lists we hold for sets running Google TV, these packages appear most often. They are mostly Google's own feedback reporting, unused apps such as Play Games and Play Movies, and setup leftovers, plus a screensaver that carries promos. Maker promo and device agents differ by brand and are in each model's list.

PackageReason givenLists
com.google.android.feedbackGoogle feedback reporter95 of 104
com.google.android.tungsten.setupwraithits RecoveryActivity otherwise takes over Home92 of 104
com.google.android.play.gamesPlay Games83 of 104
com.google.android.youtube.tvmusicYouTube Music48 of 104
com.google.android.videosGoogle TV / Play Movies48 of 104
com.android.tv.feedbackconsentfeedback consent screen45 of 104
com.google.android.partnersetuppartner attribution43 of 104
com.google.android.apps.tv.dreamxambient screensaver (promos); switch screensaver_components first42 of 104

The mistake to avoid on Google TV

On Google TV the stock home screen is a package called com.google.android.apps.tv.launcherx. Several lists warn against disabling it before a replacement is in place, and the TV Detox project notes that turning it off has left some Google TV and Chromecast devices stuck restarting. Install a launcher, confirm the Home button opens it, and only then consider the rest.

How to remove ads from Google TV in 5 steps

  1. 1Start with the built-in settingIn Google TV settings, switch to apps-only mode if your TV offers it. It is free and reversible, but it reduces ads rather than removing them all.
  2. 2Decide how far you want to goIf a banner or sponsored row remains, choose between a third-party launcher (easy) and disabling packages over adb (thorough).
  3. 3Keep the stock home screen until a replacement worksDo not disable the Google TV launcher first. Install and test the replacement, then change anything else.
  4. 4Disable promo and tracking packages one group at a timeUse a list written for your model, run one group, and check HDMI, live TV, streaming apps and the remote before the next.
  5. 5Know how to undo itKeep the enable commands for every package you disabled. If the home screen misbehaves, re-enable the last group first.

Find the list for your model

The first group of every list is free to read. One payment of $9.90 unlocks all of them, with the keep list and copy-ready commands. See pricing or go back to the home page.

Frequently asked questions

Can you remove ads from Google TV completely?

Not with settings alone. Apps-only mode now reduces ads rather than removing them, according to one 2026 review. Replacing the launcher and disabling promo packages gets closer, but ads inside apps such as YouTube are a separate matter.

Does Private DNS remove Google TV ads?

It can block some ad and tracking domains for the whole network, but the CleanYourTV project notes it does not remove YouTube ads, and Google TV uses different addresses from the older Android TV, so you must find them yourself.

Is it safe to disable the Google TV home screen?

Not as a first step. One list maintainer warns that turning off the stock home screen on Google TV and Chromecast has left some devices stuck restarting. Install and test a replacement launcher first.

Do I need a computer to remove ads from Google TV?

Only for the adb method. Apps-only mode and third-party launchers work from the TV itself.